Congratulations – you’ve launched your dropshipping store. Not only that, but maybe even there’s enough traffic on your site to keep you thinking that your social media ad campaigns are doing a good enough job. But what if we told you that you can still do so much more to reach the ideal ready-to-pay customers? And what if we also told you that you could do this without having to spend a dime?
So, if you’re interested in exploring other ways to advertise your online store at no cost, we’ve listed down a few strategies on how to promote a dropshipping business for free. Let’s dive in!
SEO and blogging
Starting a blog is one of the best ways to fire up your Search Engine Optimisation (SEO) strategy. In fact, this is one of the free traffic sources that even big brands and companies use to hook their target audience. With a blog, you’ll be able to showcase your expertise in your niche or industry – all while promoting your products or services.
Of course, there are some blog-hosting sites that require you to pay an upfront fee. But in keeping with the point of this article, here are some of the top free blogging platforms that you can check out:
- WordPress
- Wix
- Medium
- WooCommerce
Create YouTube videos
With almost 2 billion users worldwide, you can’t go wrong with starting your very own YouTube channel to drive traffic to your online store. Take advantage of this enormous popular platform to encourage users to visit your store and do business with you. It’s engaging, fun, and best of all, it’s free (unless you decide to use YouTube ads)! Need ideas to reel in your customers? The following topics can be the next subject of your video content:
- Establish your credibility with real customer testimonials
- Spark customer interest by doing product reviews
- Engage with an educational clip about the products that you sell (top features, benefits, etc.).
Engage in forums
One way to engage with your target audience is by frequenting forums that they are likely to participate in. Here, you can answer questions and eventually link your answers to your online store to drive traffic. You can even refer to your blog posts in some of your answers to streamline your campaigns and further establish your expertise in your niche topic.
Here are some big forum websites where you might find your next customers in:
- Quora
Publish an eBook
With all the tools available these days, the publishing industry is now a free-for-all landscape. This is especially true when it comes to creating and publishing your very own eBook. With this tactic, not only will you be able to call yourself an author finally, but you’ll also be able to cement your name as an authority in your chosen industry or niche.
Remember: the goal of your eBook should be to educate, provide value, and entertain your readers. Don’t litter it with blatant self-promotions and the like – that’s going to come more easily once you publish an eBook that is worth the read. Another benefit of publishing your own eBook? You get to earn royalties by selling it too!
Some Final Words…
Generating free traffic to your e-commerce store is important, but what about improving your customer support and avoiding disputes with clients, which might cost you too much money? Now there’s an easier way to handle those. To learn more about how the process is done, read the following review about the Purchase Guard dispute mediation service.
