How to encourage people to give to charity?

When it comes to charity only one person with passion and compassion is enough to start up a charity that could grow into a nationwide organization and turn into a movement amassing thousands of people.

But one of the biggest challenges one faces here is to gain and retain the donors who are consistent in giving as well as being a loyal part of the organization.

Once, Anne Frank, a German-Dutch diarist truly said, “No one has ever become poor by giving.”

So what can be the way in which we can encourage people to donate more and more for the noble cause? And make them realize and acknowledge the fact that they will not lose much, but will gain a lot which will be something lasting even when they are long gone. So here are some ways through which we can encourage people to donate and not only help the needy but also help themselves by gaining many things out of it.

Tie giving to a sense of identity and purpose:

According to a study it is revealed that when we tie generosity to a person’s identity it may increase their generous intention and they become more and more willing to give when they see themselves as benefactors and a person of whose generosity is an integral part.

For example according to another study, where young children were identified as “being a helper.” they were more inclined towards giving and helping others. Thus we can conclude from this that by identifying people with a charity or a cause we can boost their morale and help them to give them more.

Encourage them by showing the benefits of Charity:

The why behind the charity can be very much helpful to help the people to make up their mind. Apart from telling them that they will make a positive impact on someone’s life as well as help the ones in the need. They also should get to know what they will get out of it. We can tell them giving charity helps to alleviate stress as well as help them discover a sense or a purpose behind life. It can also contribute to the quality of their lives by making them happier and satisfied with their lives.

Ask people to pay later (and thank them right away)

By altering the timing of solicitation we can help and motivate the potential donor who is just on the fence to give but can’t due to some mental block. Researchers have found that, creating some time between when you ask someone to donate and when they actually part with their money might help convince reluctant donors to say “yes.”

This creates a positive impact on them and which before doing the actual deeds activates their reward system for something which they haven’t done. This makes them feel that they should deserve it for which they do the charity to justify the feeling they will experience. This strategy can also work well in another way by sending them an email right away after pledging or accepting to pay any time soon.

There are many organizations that are working relentlessly for the cause but getting to agree on something which brings about holistic and lasting change can make the difference. By letting them know that there are models and initiatives such as ME to WE, a social enterprise enabling people to do good through their everyday choices. Founded in 2009 to provide economic opportunity in WE Village communities and a sustainable source of funding for WE Charity, ME to WE has grown into a global force for good.