Doesn’t matter if you are a beginner reseller, part of a sales team, everyone involved in the online business wants to know how to sell on Facebook Marketplace.
Having a social media presence can have a positive impact on your business whether you are an experienced reseller or if you’re just about to start.
These days social media represents a channel that makes possible to build a new kind of relationship with the customer and reach out to a new market around the world.
At this moment there are more than 4 billion active social media users across the globe, this could represent a huge benefit for your business. Success will depend on how to use social media to improve your business revenue.
How to take advantage?
One of the ways we could get benefits of social networks is that we can use them to design a minimum cost marketing strategy that could enable our business to reach out to potential customers all around the world.
So, start by identifying the social networks where most of your audience is.
First thing you have to do is to know where your potential customers are, find out which social platform your ideal customer uses. Once you know, it is not enough to have a mere presence on such social network, it is most important to have an active presence to really see the effects on your selling’s.
A good idea to focus our online presence is to provide helpful advice for our prospective clients. Facebook, Instagram, and all the social media platforms provide a chance to make a connection with our customers and share feedback, answer questions, or simply listen to what they have to say about a certain product.
You can use a personal touch on your social media interactions, for instance if a customer shares how happy he is with a product or a service that we provide, it is important that we thank them with a personalized answer. This will create good reviews, and more customers, increasing loyalty on the ones we already have. Keep in mind that people are more likely to buy from a brand that they follow online.
Know your customers
Social networks could generate an important amount of data about your buyers. Some of that information is available to us, and we can use it to make decisions and to know our customers better.
We can use analytics to access demographic information about the people engaging with our posts. This can help to have a better understanding on how to direct your marketing strategy.
Support your customers
Social platforms have brought closer businesses and their customers. Now more people are turning to social platforms such as Facebook or Instagram to find information or to solve problems.
Some social platforms such as Facebook tell users how responsive you are, therefore it is very important to develop a responsive reputation.
One way to build up a responsive reputation is to respond as quickly as possible to questions or messages. It is important we make customers feel like they have been heard.
