As any savvy inbound marketer knows, blogging is a vital tool for attracting the ideal visitors to your site. If you’ve been posting for any length of time, you may begin toying with the concept of guest posting, too.
And if you have been fluctuating with that idea, we’re here to let you understand: You definitely should.
What is Guest Posting?
Guest posting also called “guest blogging” is the act of writing material for another company’s website. Usually, guest bloggers compose for similar blogs within their industry to:
- Attract traffic back to their site
- Boost their domain authority utilizing external links to high-authority domains
- Boost their brand credibility and awareness, and
- Develop relationships with peers in their industry.
Often, guest posting offers shared advantages for both the guest blog writer and the website hosting the guest content. Put, guest posting is a two-way street. So when you decide to hop on the guest posting bandwagon, you should think about including posts by guest blog writers by yourself website, too.
Why Is Guest Posting Important For Your Business?
Guest posting deals with several benefits for any organization. By sharing your expertise on other companies’ sites, you can develop yourself as an authority figure within your market. It constructs relationships with other idea leaders in your field and exposes your brand to a new audience.
Also, featuring guest posts on your blog site will help you provide new perspectives and fresh content to your audience. We’re all guilty of falling victim to a routine and growing tired of the very same old things. Guest posts are a terrific way to keep readers engaged– not to discuss the marketing increase that happens when your guest blog writers share their blog sites with their network.
How Do I Get Going With Guest Posting?
Before you get begun with guest posting, make sure you’re clear about what you’re looking to get out of the guest posting experience. Search for industry blogs by non-competitor companies where you can provide genuine insight to readers.
Guest posting for your partners is an excellent location to begin. At New Breed, we compose guest blog sites primarily for our partners as part of our co-marketing method. We also tend to utilize guest posting as a method to establish relationships with business we want to partner with in the future. Regardless, a research study is essential for active guest posting.
There is a lot of spam appearing on the web. It’s your task to make sure you’re not posting to these types of blogs– or releasing any spammy material on your blog. Concentrate on finding writers within your specific niche, within your market and from a highly regarded service or background. You need to likewise concur with what they’re stating in their post and guarantee that the message aligns with your personalities’ interests. If the content doesn’t line up with your organization, characters or brand voice, guest posting can have a swift and adverse effect on your business.
Here are a couple of things to look for before offering to the guest blog site or vice-versa:
- Does this blog or blogger have a multitude of fans who are actively posting comments, sharing blog sites with their networks and otherwise engaging with content?
- Do they have a Facebook or Twitter account where they share their blog site posts regularly?
- Do they have high domain authority that would amplify my SEO ranking?
- Are their market and competence complementary to my own?
Pro pointer: When looking for blogs to release on, search for an appropriate market keyword + “guest post,” “compose for us” or something similar. For example, if you wanted to blog about incoming marketing, you might Google:
– Incoming marketing guest post
– Inbound marketing guest post guidelines
– Incoming marketing seeking guest posts
– Inbound marketing compose for us
– Incoming marketing guest post submissions
It will help you find related market blogs who have an interest in the subject you’re blogging about and currently accepting submissions from guest bloggers.