The Swipe Surge is Tinder’s gift to users; it’s free and it’s designed to make sure that the increased user activity seen on high days and holidays actively improves your chances of matching with someone.
Swipe Surge sends notifications to users whenever there’s a spike in Tinder users in their area.
Targeting people in this way ensures that users can take full advantage of the busy times as more people pile onto the app in their quest for love.
During surges, activity is 15x higher and this improves the chances of meeting a potential partner by as much as 250%.
There’s also no charge for this feature – it’s a push notification which will simply arrive on the app as a natural surge occurs so users can choose to benefit from those peak times or not.
Most commonly, these natural surges occur on festivals, concerts, holidays and during sporting events.
Sunday and Monday are also noted to be days when surges occur spontaneously; this is due to people having less to do on these days and so turning to Tinder is seen as a good distraction.
Will the new feature improve users’ chances of meeting the love of their life? And what are those chances in general?
Here are a few statistics to encourage you – or otherwise!
- 50% of Tinder users have met up in real life
- 25% of users are looking for a serious relationship
- Typical users log in up to 11 times per day
- 9pm is the busiest time on Tinder
- Men on Tinder are 3 times more likely to swipe right than women are
So if you’re serious about meeting people on Tinder, what you can take from all this is that by using the new feature, you’re increasing the likelihood of a successful match and if you utilise it during traditionally quiet times, you’ll get much more out of the app.
Perhaps it’s not the best app if you’re looking for a serious relationship though! But that shouldn’t be a surprise really. Not if we look at how it was founded and the culture of the team which did the hard work way back in 2012.
Back then, it was a new and innovative idea dreamed up by Sean Rad who then worked with Justin Mateen and Whitney Wolfe Herd to ensure the app went from strength to strength.
However, the relationship between Wolfe Herd and Mateen (which was romantic) went sour and he began treating her with more than contempt, resulting in a court drama in which she listed the ways he had sexually harassed and threatened her after their relationship had hit the rocks.
Sean Rad was also implicated and as CEO of Tinder, this was bad news. Rad had refused to intervene in Wolfe Herd’s situation and offered her no support. This ended in Rad losing his position as CEO and ultimately, later, his role there entirely.
Since then, Rad has been featured in many articles for his poorly thought out comments on dating, sex and business.
Maybe, for users at least, it’s better to focus on the here and now rather than to look into Tinder too deeply – and that’s saying nothing about Sean Rad’s rather embarrassing past.